AC Milan, one of Italy’s oldest top-flight soccer clubs, has enjoyed significant popularity in Asia for years. Building on its position in the region, it has now joined forces with online gaming platform M88 Mansion. AC Milan players celebrate a win over Atalanta in May. The club has tapped M88 Mansion to be its official poker and gaming partner in Asia. (Image: Getty Images) Through the new partnership, which AC Milan announced yesterday, M88 is the club’s regional poker and casino partner in Asia. In addition, the gaming platform is going to introduce its new AC Milan Studio, an iGaming portal branded completely around the soccer team.
The branded studio will give M88 players access to a library of AC Milan-themed games. It, as well as the partnership in general, will allow M88 to further strengthen its foundation in the Asian market. Striking a Chord with Players
The partnership should prove to be beneficial to M88 and AC Milan. The soccer team, citing a study by YouGov, claims that it is the most popular Italian club in China for the second year in a row. In all of Asia, it reportedly has around 300 million fans.
That’s good news for the 15-year-old M88, which will now be able to capitalize on the appearance of AC Milan in its marketing efforts. Currently, the gaming company has around one million users across Southeast Asia, according to its own records, and could soon add more through the AC Milan deal.
The operator is already the official regional partner of Spain’s LaLiga soccer league. As such, it operates an exclusive LaLiga Room on its website, similar to what it will introduce for AC Milan.
The soccer club wins as well. It has the opportunity to give its fans branded gaming options that they can enjoy. It will also receive additional marketing exposure through the AC Milan Studio and placement on M88’s website.
AC Milan, which leads Italy’s Serie A league, is currently on the market, but not for much longer. US-based investment firm RedBird is set to purchase the club from a private equity firm for […]
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