A recent agreement with sportsbook, online casino and poker provider, Coolbet, has seen British firm Push Gaming expand its footprint in key European and North American markets, such as Sweden , Ontario , and Estonia where the operator currently has a presence, along with other prominent regions across the globe.
Under the deal, Coolbet will directly integrate the B2B gaming supplier’s product portfolio , delivering recently released hit online slots like the Asian-inspired Big Bamboo and Nightfall, as well as the popular Jammin’ Jars series and Fat Banker, which is expected to be launched on May 19th.
Courtesy of the content integration, Push Gaming’s player-first offering of quality titles will reach even more gamers within the regions mentioned as part of its worldwide growth strategy, while also further cultivating its player base.
Future Growth : “It is a pleasure to partner with Coolbet, this deal comes at an exciting time as we continue to work on providing the industry with our most varied and high-quality releases to date,” read a statement from Fiona Hickey, Head of Sales for Push Gaming.
Hickey explained that in addition to currently operating in Ontario, Coolbet also has a presence in Latin America and the partnership “represents a great opportunity for both parties to focus on future growth in these burgeoning markets.”
The latest in a series of strategic commercial partnerships, the collaboration has been realized thanks to integration by way of Push Gaming’s remote gaming server (RGS) platform, which, since its January 2020 Game Server Integrations (GSI) acquisition , has become a vital part of many partnerships. Also commenting on the new partnership, Patrik Backlund Head of Casino and Games for Coolbet said providing their players with the “highest standard of engaging titles available on the market” has always been a “key goal” of theirs. And they are “incredibly proud” of this latest deal with Push Gaming, which will help them “further achieve this target.”
Backlund adds that Push Gaming’s “vast portfolio of fan-favourite titles will both engage and excite” their players and they “look forward to seeing the reception its extensive slot offering will receive.”
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